Yes, I am one of those who sends numerous emails every day, who goes on Facebook a couple of times a day, looks things up on the Internet and writes these articles for an on line newspaper. But, I also recognize that the old fashioned ways sometimes are great marketing tools. So does Allan Starr of Marketing Partners in Phoenix (www.marketingpartnersaz.com).
In a recent e-newsletter item Starr wrote of receiving a hand written thank you note in snail mail from a casual acquaintance that he had done something for. Starr said he wasn’t shocked by how it was received, but about the medium used to express the sentiment.
Starr writes one of the prime factors in his marketing philosophy is to create impact by employing the unexpected. He calls the ideas refreshing methods of communications. He was surprised by the hand written missive because it came from an athletic young man who you would never image would show that kind of thought to send a hand written thank you note.
Starr pointed out the sincerity in such a thank you in long hand which really gets your attention. He noted the gesture elevated his opinion of the sender. “And isn’t that one of the worthiest goals of human communication?” Starr asked.
Starr has been a source of mine since I began writing for examiner.com several years ago. Why do I use him so much? Because he has a common sense, very down to earth approach to marketing that is refreshing in these days of techno-speak, social media, digital communications and YouTube. Too many people forget the old methods of communication, in some instances, can have a greater impact on people than the new methods simply because they stand out in the digital crowd.
My opinion is we are losing our ability to communicate in the personal manner that many people react to and still desire. For sure the new media methods have the ability to reach more people faster and allow us to create insightful brief messages for business purposes. But, you can still get a lot of mileage out of methods of communication those of us grew up using in the dark ages.