Skip to main content

See also:

OkCupid admits it experiments on users: 'That's how websites work'

OKCupid openly admits it experiments on users.
OKCupid openly admits it experiments on users.
OKCupid

Remember when it was revealed that Facebook secretly manipulated the accounts of hundreds of thousands of users? Well, apparently that's common practice online and OkCupid openly admits that they have done it as well. Mashable reported on July 28, 2014, that Okcupid is actually letting users know that they are doing human experiments with some of its users because "that's how websites work."

Christian Rudder, the founder of OkCupid, wrote up a blog called "We Experiment on Human Beings" on Monday, and he did it to defend human experimentation. He let it be known that it's nothing new and it happens all the time.

"Guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site," founder Christian Rudder wrote in a post on the OkTrends blog. "That’s how websites work."

As The Verge revealed, the post actually detailed three such instances in which OkCupid performed these so-called human experiments.

Two of the experiments don't necessarily involve unknowing manipulation of the users on the website. However, the third one does.

One of the experiments performed by OkCupid involved the site telling people that some of their rated bad matches for them were actually good matches. They would also tell them that rated good matches were bad matches.

By doing this experiment, it studies whether correspondence increased or decreased with them depending on what OkCupid rated them.

A test back in January of 2013 was called "Love is Blind Day," the site removed all users photos for a temporary amount of time. They did the test to see if if actually affected how many interactions happened between users.

Needless to say, but OkCupid's traffic reduced a lot on that day.

Rudder posted the blog for all OkCupid users and the world to see so it isn't like he is trying to hide anything. Only a few comments had been posted on the blog as of Monday evening, no-one seemed to really care about it.