OK Go may not release a lot of music videos for their incredible music, but when they do, they're absolutely amazing. Such is the case with their new video "The Writing's on the Wall" which was released on YouTube by the band on June 17, 2014. This one doesn't have a gigantic Rube Goldberg machine or The Muppets dancing around, but it does make geometric shapes come to life.
Rolling Stone premiered the video for OK Go, and it is actually their first new release in years. "The Writing's on the Wall" is one of four tracks already ready for download on their album "Hungry Ghosts" which will be out on Oct. 14, 2014.
OK Go's four members are seen moving through a warehouse of sorts and giving viewers interesting perspective views of geometric shapes and illusions. Many times, the illusions include random objects and paint, but the members include themselves in them as well.
If you pay close attention, you'll see a number of secret messages that are among the various shapes and colors.
"It was important to me that we didn't add a layer of meaning that's not already there," explains frontman and co-director Damian Kulash. "We wanted to be able to have messages in there, but I didn't want them going throughout the entire song in way that would make you feel like you were reading the whole time."
The video for "The Writing's on the Wall" took around three weeks to prepare and then at least 50 takes to get the look just right. Believe it or not, the song is about a relationship in which two people just see things in life in different ways.
"Getting people to not overlook or discount the music can be a challenge," he admits. But even if some people miss the symbolism and continue to overlook the music, the singer isn't worried. "When the treadmill video broke we suddenly were a much bigger band than we were the month before, but we also knew that now people were gonna see us as a kind of a one-hit stunt band," Kulash recalls. "We could go in two directions: We could either try to out-cool it – try to out-run it like Radiohead did with 'Creep' – or just embrace it and go, OK, what really worked here."
Watching OK Go's new video just one time through won't be nearly enough. The song itself is addicting, but the video is simply mesmerizing.
The simple truth is that the more times you watch it and the closer you pay attention, the more new things you'll actually notice.