In a big blow to young fashionistas, Juicy Couture , has announced that the chic California rhinestone and glitter-trim designer is closing all U.S outlets. Hopefully they will have a ‘close out’ sale at the popular Beverly Hills location, or at Marshalls in Studio City where you can often get Juicy swimsuits and apparel for much less.
AOL posted yesterday that “The struggling label's parent company, Fifth & Pacific Companies -– now renamed Kate Spade & Company -– sold it fall to Authentic Brands Group.” The AOL story said that the the clothing chain will still operate more than 60 international stores.
It’s hard toywhere in Los Angele and not spot a woman heading to the gym, jogging or shopping in one of Juicy’s signature terrycloth tracksuits, which have been a staple of women’s casual style for years. Juicy first sold to Liz Claiborne Inc in 2003.
According to online news sources Juicy began losing its panache a few years later which would translate to decline in revenue. Hopefully shoppers will still be able to pick up some Juicy labels (as this shopper does) at discounts stores such as Marshalls or TJ Max. “This is devastating news,” echoed my fashion-forward friends when they heard the news (all big fans of the line).
You can still shop and order on line however at http://www.juicycouture.com/new-arrivals-chasing-the-sun which is showing a fabulous California summer collection.
I’ll be keeping my eyes wide open for Juicy store closing sales, which often amounts to 75% discounts if you know when to go, which is in about the middle of the sale. If you shop too late chances are they will be out of you size or style. It’s a good time to stock up on swimwear and other summer wardrobe needs.