This week a friend of mine told me about "Royals" by Lorde. Yeah, I know. Do I live under a rock? No, but I don't make much room in my life for pop music. In any case, my friend told me he's a little embarrassed that he likes it, but he can't help himself. He finds himself grooving when it gets to the catchy part. So I listened to it...well, half of it at first. And I couldn't tell when the catchy part came in. But then I figured that as a music writer, I decided I would listen to the whole thing.
Here's my take on the song. It's not the most dreadful thing I've ever heard. It's not even as offensive to me as Adele, who makes me want to reach for the nearest rusty razor blade (and yes, I do understand that Adele has a good voice). That being said, it sure doesn't grab my attention. After listening to the entire song, my impression is that with all the product names (Cristal, Maybach, etc.) it's a bit like a commercial. More to the point, it's like a magazine in which you have to wade through all the ads to get to the content which may or may not interest you. And all I can say is that the content doesn't interest me. To me, it's just another pop song that people will forget about in two months when another pop song comes along.
More than 23 million people have watched the video for "Royals". Perez Hilton fawns over her. So help me out here, loyal reader. What am I missing? What is it about this song that grabs your attention and propelled this song to the top of the charts?