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Offline marketing can expand online efforts

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Building an online brand is critical today, but that doesn't mean "old school," offline marketing efforts should be written off. There are a number of audiences a business might not be able to reach online.

This advice from PayAnywhere, providers of a leading mobile and storefront payment service, describes five offline strategies to help any business get noticed in the flesh-and-blood (rather than virtual) world:

Networking: It's not what you know, but who you know. We've all heard this, and it's true. Building relationships and community connections is one of the best things a business can do.

Flyers: An "oldie but a goodie," flyers can be an effective option when you need to get the word out to local folks. Flyers are still a great method for promoting a special sale, event, or other happening.

Business Cards: These are still a must for any small business owner. Help potential customers and investors remember your name by handing out business cards to everyone you meet.

Newsletters: Newsletters can be a great way to provide regular customers with business updates, advance notice of upcoming promotions, and highlight the things your business does best.

Sponsorship: Businesses that give back to their communities can get a boost. From fronting the money for Little League uniforms to buying an ad in the program for the high school musical, investments in community can pay dividends -- and the goodwill is well worth the price.

For more insight and practical small business marketing tips and mobile payments news, check out the official PayAnywhere blog here.

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