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Offline marketing can expand online efforts

Offline marketing can expand online efforts
Offline marketing can expand online efforts

Building an online brand is critical today, but that doesn't mean "old school," offline marketing efforts should be written off. There are a number of audiences a business might not be able to reach online.

This advice from PayAnywhere, providers of a leading mobile and storefront payment service, describes five offline strategies to help any business get noticed in the flesh-and-blood (rather than virtual) world:

Networking: It's not what you know, but who you know. We've all heard this, and it's true. Building relationships and community connections is one of the best things a business can do.

Flyers: An "oldie but a goodie," flyers can be an effective option when you need to get the word out to local folks. Flyers are still a great method for promoting a special sale, event, or other happening.

Business Cards: These are still a must for any small business owner. Help potential customers and investors remember your name by handing out business cards to everyone you meet.

Newsletters: Newsletters can be a great way to provide regular customers with business updates, advance notice of upcoming promotions, and highlight the things your business does best.

Sponsorship: Businesses that give back to their communities can get a boost. From fronting the money for Little League uniforms to buying an ad in the program for the high school musical, investments in community can pay dividends -- and the goodwill is well worth the price.

For more insight and practical small business marketing tips and mobile payments news, check out the official PayAnywhere blog here.