From the moment that first video played on Youtube you knew this announcement was only a matter of time in the making. YouTube has announced their very-first music awards show. The event will be hosted by actor Jason Schwartzman. The YouTube Music Awards take place November 3rd at Pier 36 in New York, NY. Performances from Eminem, Lady Gaga, and Arcade Fire will headline the show as well as YouTube-made sensations like Lindsey Stirling and CDZA. As you would expect the entire show will be live-streamed.
Nominees will be publicly announced on October 17, and they will be based on the most watched and shared videos on YouTube over the past year. The winners of each category will be decided user social media interaction, and to do that, you have to simply share the artist’s nomination across your social networks, and those with the most shares win.
See the attached video for the full announcement.