The image features the iconic mockingjay symbol with wings spread out, similar to the icon shown on the third book in the series. This version of the logo was revealed at the very end of Catching Fire, and even some fan-made versions of the poster have appeared on the web previously using that image.
This first official image is a sign that Lionsgate is ready to start the early buzz for the film. In fact, as the studio tells Variety, they are already carefully mapping out an extensive marketing plan for the two-part finale to The Hunger Games franchise.
"When we started, we decided to look at this as one big movie that’s eight hours long," Lionsgate's Tim Palen told Variety. "Otherwise, it’s going to be kind of overwhelming to do a new campaign for each movie."
Meanwhile, actress Natalie Dormer got fans buzzing at the SAG Awards this weekend when she revealed a drastic, half-shaved hair style, which is part of her look for her role as Cressida in Mockingjay.