Office Depot, Inc. (NYSE: ODP), a leading global provider of school supplies and services, today announced the next phase of its multi-faceted anti-bullying partnership with One Direction - a new Office Depot Foundation educational program intended to help stop bullying.
The Office Depot Foundation – the independent, nonprofit philanthropic arm of Office Depot - has engaged nationally known speaker Brooks Gibbs to present its “Be The Difference. Speak Up Against Bullying!” program in middle schools across the U.S. during the upcoming school year. A youth crisis counselor and bullying expert, Gibbs has spoken to more than 1 million students about bullying in the past decade.
Beginning in early September, Gibbs will conduct school assemblies for students as well as anti-bullying education sessions for parents, teachers and administrators in each city he visits. The campaign aims to give students the confidence and courage to report bullying as a strategy for reducing bullying. Gibbs’ “treat everyone like friends - even your enemies” philosophy enhances One Direction’s message of “Live Nice.”
“The educational program that we have created in partnership with the Office Depot Foundation trains students, parents and educators in proven strategies to stop bullying now and in the future,” said Gibbs. “We couldn't be more proud of what we have created and look forward to inspiring hundreds of thousands of students to live kind, love everyone and move together against bullying.”
“The Office Depot Foundation is committed to helping children succeed in school and in life,” said Mary Wong, President of the Office Depot Foundation. “We are grateful for the opportunity to collaborate with One Direction, Office Depot and Brooks Gibbs to help create a safe, bully-free environment in middle schools across the United States by empowering students to speak up against bullying.”
Last month, Office Depot and One Direction launched an exclusive, limited-edition back-to-school collection with a percentage of the products’ sales being donated to the Office Depot Foundation to support anti-bullying education. The 1D + OD Together Against Bullying back-to-school campaign is helping to raise $1 million for the Office Depot Foundation’s anti-bullying education component of the multi-tiered partnership between Office Depot and One Direction.
"We are excited that the money raised from the 1D + OD Together Against Bullying product line is being used to fund the Office Depot Foundation’s anti-bullying program in schools across America,” said Louis Tomlinson of One Direction. “We believe it is important for students to live original and be nice to their peers. We truly hope this program helps eliminate bullying in schools."
Details about the application process for schools interested in participating in the “Be The Difference. Speak Up Against Bullying!” educational program will be announced later this month on the Office Depot Foundation website, www.officedepotfoundation.org.
THE 1D+OD LIVE.LOVE.MOVE campaign, product line and educational program has been designed by SEW Branded, a New York brand image and marketing consultancy.