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Off-price designer-centric Nordstrom Rack opens for business on line

Some of us still prefer to shop the shop but it's definitely easier to browse through Nordstrom Rack's vast collection of low-price goods on line
Some of us still prefer to shop the shop but it's definitely easier to browse through Nordstrom Rack's vast collection of low-price goods on line
Photo by Mario Tama/Getty Images

Great news for budget-conscious fashionistas, yours and my favorite purveyor of low-priced designer wear and big name labels has gone on-line. Seattle-based Nordstrom, Inc., (NYSE: JWN) announced today in a press release that is has launched, a new e-commerce site and mobile app, built on a shared platform with HauteLook, Nordstrom's flash sale business. The new site lets you shop for Rack merchandise alongside HauteLook flash sale events.

Nordstrom Rach has been expanding nationwide like this one in NYC and now is available on the web
Photo by Mario Tama/Getty Images

While for some of us it’s not as much fun as browsing through the real thing say at the Beverly Connection or in Woodland Hills, the new site is kind of fun , especially if you hate trying on clothes and shoes. You can shop for everything they cover in the real stores with ease and comfort

"Our customers have been telling us for some time they want to shop the Rack online and with the launch of they can now shop the Rack whenever they'd like," said Jamie Nordstrom, president of Nordstrom Direct. "We were able to leverage the talent of our HauteLook team to build a fast, seamless online and mobile experience - an important milestone in supporting our priorities to meet our customers' expectation of how they like to shop today."

"By bridging together Nordstrom Rack and HauteLook, we're giving our customers one of the largest selections of online, off-price merchandise available today," said Terry Boyle, president of and HauteLook. "We're committed to expanding and deepening our offering as we continue to learn more about how our customers want to shop We believe that ultimately this robust offering will empower our customers to shop online, off-price with confidence."

Additional features include:

  • Two unique iTunes storefront and app icons that lead to a seamless mobile shopping experience for customers to browse and shop both sites within a shared app
  • Easy Returns: 90 day return window to any Nordstrom Rack store or by mail
  • Free shipping for orders over $100
  • Enrolled customers earn points in the Nordstrom Rewards Program
  • Integrated iOS experience for the iPhone and iPad

Founded in 1901 as a shoe store in Seattle, Nordstrom currently operates 270 stores in 36 states, including 117 full-line stores, 150 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers and the newly developed site, which operates in partnership with its online private sale site, HauteLook. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN. The ‘Rack’ as us regulars refer to it is the off-price retail division of Nordstrom, Inc., offering sometimes fantastic buys on designer duds, accessories and footwear especially on ‘red tag’ sales days.

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