Taking from his time spent surfing in Australia, Lehigh University graduate David Stover, noticed how polluted the water was was plastic waste. Along with his roommates Ben Kneppers, a Northwestern University grad, and Keven Ahearn, also from Lehigh, the trio thought about acting upon the ocean waste problem.
Unable to decide what to turn the plastic waste into, the trio brainstormed for an idea. When Kneppers went to work in Chile, they realized that country had a problem with nylon fishing nets that washed up on the shore. A real problem for country that relies heavily on that industry..
They decide to take the issue with the nylon fishing nets, combine it with another recreation that the trio loved, and make skateboards; the deck is composed entirely of the recycled fishing nets.
The product called "The Minnow", is a fish-shaped skateboard that offers some other unique features, beside being mainly comprised of ocean waste. It is wider and sturdier than the average skateboard for appeal to older riders. It also has a lock function which allows it to be held and secured onto a standard bicycle rack.
The trio funded their company, Bureo, from a variety of sources. The Kickstarter program, allowing them to raise $34,000; much more than the stated goal of $25,000. Kneppers received a grant from his alma mater and since the company is based in Chile, the Chilean government contributed to the company through their business start-up program.