At one time in my life I was in the advertising business and I wrote more than one successful slogan as well as ad campaigns, occasionally for some of the country's biggest advertisers. So I know how to write a slogan and coin a phrase and frame a point of view.
Yesterday the White House, through David Axelrod put out the story that
Obama now supports the public option. Obama mentioned as much in his Labor Day speech. Of course it was only a few days ago that the White House announced that
Obama was going to drop his support of the public option and that in his speech on Wednesday night announce he was going to favor a "trigger" plan for a public option which is such a stupid idea just about every Democrat immediately rejected it because everyone knew it was just a smokescreen that would effectively put a public option on ice. This is just what the Republicans want.
So now we are hearing that Obama has changed his mind ( again) and now is going to support the public option. But it must be getting a little confusing and tiring for the president to
change his position so often on such an important issue. It must cause a lot of stress. So as a public service I am offering to Obama and the political world in general a new term to define a new position on controversial issues --" drop support".
With Axelrod now reversing a reversal and saying Obama is going to support the public option no one can really know if he is supporting it or not. Even after he says so. This is why I have created this new political term especially for Obama. "Drop support" lets Obama have it both ways without saying so.
Obama can now announce he completely "drop supports" the public option and wait for the outcome to become official and claim it had his support. It's so handy Billy Mays could sell it all over Washington. I can almost see Obama watching late night TV and seeing the commercial and saying, "man I want to get one of these".
This new term is cleverly designed to make the public as confused as Obama as to whether he is dropping or supporting the public option or anything else for that matter. It is also designed to make the mainstream press even more confused than they already are.
I can already see the pundits on television discuss whether or not they themselves "drop support" an issue and whether they think Obama drop supporting the public option will resonate with congress and the American people.
They can even start polling and ask " Do you drop support the President and do you drop support his policies"? My guess is the answer will be yes and Obama and other White House aides can venture out and claim that just about the whole country drop supports Obama and that he has the highest "drop support" numbers of any president in history.
Obama's new support for the public option has obviously come in the wake of just about every Democrat in congress rejecting the "trigger" idea and will oppose it. That left Obama with only two places to go -- drop his own support for a public option which he tried to do before and resulted in an uproar among Democrats in congress and in the end would have no effect on what the Democrats in congress do anyway since its their votes that count and the overwhelming majority support the public option. His other choice is to go back to supporting it himself.
We are also hearing now that he is going
"to draw some lines in the sand" with regards to health care reform. Not to blow my own horn but I am on the record,
having written more than a month ago that is exactly what he needed to do ( and using the same words) and the fact that he hadn't done so contributed to the floundering and misconceptions the Republicans were able to use to their advantage.
Not drawing lines in the sand was part of Obama's problem and that, among a few other suggestions I had for him is exactly what he needs to do.
We will all know more tomorrow when he gives his speech, and while I cant promise I will drop support his new initiative until I hear exactly what he is drop supporting, congress is already on record having drawn its own lines in the sand that there will be no bill without a public option.
Something Obama is sure to drop support.
Comments
you're a dork and you owe me 3 minutes of wasted time...
why not drop ship the support? jackass...
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