One of the most difficult things President Barack Obama has to do in the 2012 presidential race is to make American voters forget about his campaign slogan of 2008: ‘Hope and Change.’
After all, many are tired of hoping and feel the change Obama promised never saw the light of day. Therefore, the challenge is for Obama and his re-election people to come up with a slogan that won’t remind anyone about ‘Hope and Change,’ yet give his sought-after supporters something to latch onto again.
If it has any reminiscence of ‘Hope and Change,’ even the staunchest repeat Obama supporter will say, ‘Yeah, right - like I’m going to fall for that nonsense again.’
According to Yahoo News, the re-election campaign is tinkering with new slogans such as: Winning the Future. However, one could easily argue that ‘now’ is Obama’s future – three years since he’s taken office as President – and the future hasn’t been won yet! Therefore, a slogan like ‘Winning the Future’ can’t possibly do justice for him.
Another slogan that’s being bounced around is: ‘Greater Together.’ Who? Obama and every American? No. What? Obama and the economy? No. Obama and what? This slogan is too vague and the definitive word ‘Greater’ seems to be extremely questionable after Obama has spent three years in the White House. As is often asked: Are you better off than you were four years ago? There are probably way too many who respond with a resounding ‘Hell no!’
There’s one more slogan that has been mentioned which is: ‘We Don’t Quit.’ The obvious response to this slogan is, we know ‘you’ don’t quit because you’re running again, President Obama, but please keep ‘us’ out of it. We may very well quit ‘you’ and try someone else who wants the job at 1600 W Pennsylvania Avenue in Washington, D.C.
Basically, coming up with the ultimate 2012 slogan for President Obama’s 2012 re-election campaign may very well be the hardest job anyone working for Obama has to do. It’s almost impossible to think of any slogan that wouldn’t make many say, ‘Yeah, right! Start packing. Next bus to Chicago is about to board.’
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Source: Yahoo News, COMMENTARY
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