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Oakley's new Fifth Avenue flagship store: Showcasing an innovative experience

Recently, Oakley held a grand opening party for its new NY Flagship store on Fifth Avenue in Midtown. Notable guests in attendance included Erin Heatherton, Heidy De la Rosa, Natasha Barnard, and Tarnyn Manning, who was the party’s DJ. Oakley CEO Colin Baden was also in attendance and gave a brief speech to welcome guests and share his excitement for the new Oakley store.

Inside the store
Lesley Reider

The Fifth Avenue location features apparel, watches, accessories, and more. It also has some great features that customers are sure to love. The 6,800 square feet store includes a state-of-the-art digital ceiling that showcases brand stories in unconventional ways. It’s the largest interior digital installation on Fifth Avenue. The store even goes a step further in engagement with its exclusive customization bar, where customers can design their own eyewear with the help of Oakley experts. The location is very innovative, trendy, and showcases the “Disruptive by Design brand culture” as well as its “passion for possibility” in very engaging ways. What a great store concept!

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