NYX Cosmetics will soon be declaring one lucky vlogger "The Beauty Vlogger of the Year on YouTube" through the company's third-annual Fine Artistry of Cosmetics Elites (FACE) Awards. Contestants are competing to win $25,000, consultations with pro makeup artists, a year's supply of NYX Cosmetics and the opportunity to build a promising professional career in the makeup industry. Starting yesterday, June 10, consumers can vote on the latest challenge videos from the remaining 20 contestants.
With so many great beauty vloggers showcasing their talents on YouTube, NYX Cosmetics saw the opportunity to highlight the best of the best and reward them for their talents. During the initial call for entries, nearly 2,000 beauty vloggers submitted video applications, and 30 contestants were selected by a panel of judges. As a next step for the 30 contestants, each beauty vlogger was tasked with creating their own "Favorite Pop Star Album Cover" video, and NYX Cosmetics then kicked off the public voting phase to narrow the competition down to 20.
With 20 beauty vloggers remaining, NYX Cosmetics is asking consumers to vote for their favorite videos in the second challenge at NYXFaceAwards.com. From there, 12 remaining beauty vloggers will move onto the third challenges, and then six will progress to the final event, where they will compete live in front of 1,000 people, including beauty influencers and celebrity judges.
Toni K., NYX Founder and Chairwoman provided her thoughts on the awards: "The FACE Awards allows us to encourage and support up-and-coming beauty vloggers, reinforcing the mantra that hard work and dedication do lead to success. This years’ vloggers are passionate, talented and through their participation in FACE Awards, are certain to achieve their dreams and create something special.”
The 20 finalists include: Adriana Luna, AlexFaction, ayeeDreamer, Bailey Van Der Veen, Briddy Nicole, C0OK1EMONSTER, Christina Rose, Courtney Little | MUA, Denean Dale, FabulousInMaking, FreshBlush, GettingPretty, J LINHH, Jaz Jackson, JkissaMakeup, MakeupbyAmarie, Reagan Gresh, Rocio Laura, syntheticcdoll, Tara Michelle.
To learn more about the NYX Cosmetics and the FACE Awards, visit NYXCosmetics.com and NYXFaceAwards.com. For the latest on NYX Cosmetics, follow the brand on Facebook, Twitter, Pinterest and Instagram.