This week (May 30) was a busy one for Aloft Hotels and NYLON Magazine. It included a glamorous special event for this Examiner to attend and party it up at. NYLON and Aloft collaborated to celebrate the magazine’s Music Issue and officially kick off the fifth annual Project Aloft Star competition, with live performances by June/July cover artist HAIM, DENITIA AND SENE, and last year’s winning artist, MY BODY. Celebrities and VIP guests enjoyed drinks over live sets by the featured artists.
Stars turning out to support the night included Joe Jonas, Chord Overstreet, Victoria Justice, Drake Bell, Crystal Reed, Renee Olstead, Jonathan Keltz, Josh Henderson and Ryan Cabrera. Pierson Fode, Marc Luzzatto (CEO of NYLON Magazine), Aloft's Bridget Higgins, NYLON magazine Associate Publisher Karim Abay, Aloft's Ashley Hinchman, musicians Danielle Haim, Este Haim and Alana Haim of HAIM. It is always exciting to be in the company of such brilliant luminaries!
The new partnership is the ultra chic marriage for the trendiest and most hip on the scene! With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft hotel brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design.
Since its launch in 1999, NYLON magazine has been the reigning authority on fashion, music, beauty for the modern and intelligent young woman. With award-winning photography, groundbreaking design, and a unique editorial voice, NYLON extends beyond the pages of the publication and is celebrated as the definitive lens for cutting-edge style and emerging popular culture. In its fifteen years, NYLON has continued to evolve its voice and design, always staying one step ahead of the mainstream. Looked to as an authority on current and upcoming trends in everything from people to places to design, NYLON consistently showcases those who are just on the brink of having a huge moment in pop culture. Year-after-year NYLON continues to deliver amazing parties!