New York Fashion Week has a reputation for creating VIP sections for fashion editors like Anna Wintour or Carine Roitfeld. While everyone else dashes from show to show, praying for stray h'or d'oevres to drp from heaven, the big-timers are usually shipping champers and being offered large bags o' swag.
Since the rise of the fashion blogger, there has been an trend towards nifty little lounges that cater to the special needs of the social media tethered. Birchbox created a racing striped haven across from Milk Studios that offers the comforts of free candy (a lot of candy!), makeup retouching, blowouts, manicures, free samples wrapped up in their signature brown box, and a place to recharge your gadgets.
You can see more of this story (and more photos) at these links:
Blogger Lounge Roundup on My Life On and Off the Guest List:
Part I: Birchbox, Gansevoort, Techstyle at Bumble and bumble