You could live in New York City for decades and still not have seen dozens of fascinating places and neighborhoods. More travelers are visiting areas outside Manhattan, and now a new promotion will highlight a different section each month.
The new tourism campaign, "Neighborhood x Neighborhood," is now underway. Deputy Mayor Robert Steel commends Mayor Bloomberg's tourism promotion: "With more hotels, attractions and transportation options than ever before, Neighborhood x Neighborhood will encourage visitors from across the globe to take advantage of the value, affordability and accessibility of neighborhoods in all five boroughs and keep New York City at the forefront of attracting new and repeat visitors."
"Whether a local, first-time traveler or repeat visitor to New York City Neighborhood x Neighborhood will offer up a number of unique suggestions on what to see and do here," said NYC & Company CEO George Fertitta. "Highlighting a combination of popular attractions, hidden gems and off-the-beaten-path activities, we are going to broaden the common perception of our City while disbursing visitor spending among our local businesses."
"Neighborhood x Neighborhood is another example of NYC & Company's constant efforts to attract new and repeat visitors to New York City," said Emily Rafferty, Chairman of NYC & Company's Board of Directors and President of the Metropolitan Museum of Art. "The new initiative will spotlight the vast range of restaurants, retailers, hotels, performing arts and culture venues across the five boroughs to New Yorkers and international audiences and help us reach our goal of 55 million visitors and $70 billion in economic impact by 2015."
As New York City's landscape of over 90,000 hotel rooms, 25,000 restaurants and over 31,000 retail trade establishments (supporting 356,000 leisure and hospitality jobs) continues to grow, the City strives to meet its new goal of welcoming 55 million visitors by 2015, generating $70 billion in economic impact. With Neighborhood x Neighborhood, NYC & Company aims to encourage the influx of visitors to explore neighborhoods, attractions and hotels outside the traditional tourist locations.
Bushwick, Fort Greene and Williamsburg, Brooklyn are the first neighborhoods featured in this new program. The Brooklyn Academy of Music, the Brooklyn Flea, and architectural and cultural landmarks are among the highlights there.
Information on the many museums, restaurants, venues and stores in the neighborhoods featured are available on NYC & Company's website at nycgo.com/neighborhoods.