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NYC Consumer Affairs launches outreach campaign as paid sick leave begins

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The city officially launched its public education and outreach campaign to educate employers and employees about their rights and responsibilities under the paid sick leave law, the Mayor's Office announced on Tuesday.

Under the recently-passed Earned Sick Time Act, which went into effect today, some employers have to provide sick leave for their employees so that they can take care of themselves or their family members. The law secures the right to paid leave for 500,000 New Yorkers.

Spearheaded by the Department of Consumer Affairs, the campaign consists of advertisements, information online and events and partnerships to increase outreach efforts.

"Today marks a new beginning for many working New Yorkers who used to fear that asking for a sick day to take care of themselves or their family members would result in the loss of their income or even their jobs," New York City Mayor Bill de Blasio said in a statement.

The first phase of advertisements tells New Yorkers that the law goes into effect today and promotes the campaign's tagline, "Feel 100%. Work 100%. Together We Can Keep Businesses Stronger and Keep New Yorkers Healthy." The ads, printed in both English and Spanish, are featured on 1,000 subway cards, 1,000 buses, bus shelters and phone kiosks.

The second phase of advertisements, scheduled to launch on June 2, will inform New Yorkers about the key date of July 30, when employees can use accrued sick leave. This phase will feature more subway, bus, print, television and radio ads.

On April 29, the Department of Consumer Affairs will be holding a public hearing on proposed rules to clarify provisions in the paid sick leave law.