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NY Fashion Blogger Project: SJ Berman of FashinNY wears Vincetta (exclusive)

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I ran into Sara Jessica Berman of the blog FashinNY at during the ss2014 Nolcha Fashion Week shows at Industria Superstudios. She was a vision in an emerald green sleeveless dress and the confidence of a conquering queen. I asked if I could take her photo, and we ended up staying in contact. Over the course of the last 6 months, the sspecial ed schoolteacher has gained in followers and credibility, throwing blogger events with the BestyList and beginning a career as a stylist on Keaton Row.

More Photos

This NYFW, I ran into SJ again and decided that the time had come for our interview. To coincide with my (finally) acquiring a beautiful new apartment in Brooklyn, it seemed like a great idea to do a photoshoot. One of my favorite shows from last year was Vincetta NYC, Designer Deanna Ansara's Halston-esque, disco tinged extravaganza last November wowed me. When I asked for a few pieces to style SJ with, the ever affable Deanna agreed, and you can see the results in the slide show.

Without further ado, the latest installment in the NY Fashion Blogger Project:

Faith Bowman: What made you decide to be a blogger?

SJ Berman: My career started in Fashion but then I had a change of heart and decided to go into teaching. While I love teaching I felt like something was missing and I had a craving to get back into the fashion world. I started the blog my second year teaching to keep my passion alive and I enjoy balancing both worlds. My day job is amazing but I love kicking off my sneakers, throwing on a pair of heels and taking on the world of fashion after 3pm!

FB: What is your favorite part of being a blogger?

SJB: Connecting with people. I have found the more I put myself out there the greater the response is. I have met incredibly interesting people and have had the chance to do things that most people read about in magazines. I feel incredibly lucky with the connections I have made over time and am excited to see what the future holds.

FB. What shows did you see during NYFW? Any standout collections?

SJB: I attended Nolcha Fashion week and Launch NY. What's great about them is it gives a platform to smaller, lesser known designers some of whom manufacture in NY. I love meeting and seeing the creations from NY made designs and am happy to see the industry start to thrive here again.

I had the opportunity to attend the Cynthia Rowley presentation for MBFW, that experience was amazing. Seeing the clothing up close and personal instead of on the runway was such a great experience.

FB. How did you end up styling for Keaton Row?

SJB: A close friend read about it in the Wall Street Journal and thought it was right up my alley. I was weary at first not knowing what to expect. The experience has been amazing, I really am able to connect with my clients and I love knowing that there are people walking the streets in cities all through the US in clothing I styled for them.

FB: Where do you see yourself in 5 years?

SJB: 5 years ago I was happy my friends were reading my blog I never imagined being where I am today. In 5 years from now hopefully the blog will still be kicking presenting me with multiple opportunities. I would love to collaborate with designers, have opportunities to attend more fashion shows and dream of endless possibilities!

Previous NY Fashion Blogger Project interviews:

Alexa Curtis/A Life in the Fashion Lane

Renata Certo-Ware/Scorpion Disco

Ashley Rudolph /What Ashley Wears


Nathan Moy/The Provoker