American women are finally standing up to the cosmetics dynasties that rule the beauty counters. Although they want to feel glamorous and look elegant, they refuse to do so at the expense of their skin or their planet. Many are shocked to find out about the dangerous chemicals and synthetic ingredients they are using on their skin, or aghast to learn about the methods used to test beauty products.
After turning to the international scene to uncover beauty secrets from other cultures, women all over the world were thrilled to discover the organic and chemical-free products made by Australian manufacturer, NVEY ECO. With over 46 years of experience in the beauty industry and a fanatic following in Australia, the Melbourne-based company took its Certified Organic Makeup line international in 2005. Now available in over 30 countries worldwide, NVEY ECO Cosmetics lines are becoming the darling of the glitterati, the fashion conscious, and the eco-friendly.
“It’s pure organic makeup artistry,” raved celebrity make-up artist Robby LaRiviere. “I love using the liquid foundation on my clients, not only for its high performing flawless coverage, but because it leaves the skin healthy and nourished. The lip glosses are to die for as well. With a full range of blendable hues, it’s fun to mix and match these long-wearing, non-sticky pigments! The mascara is my clients’ fav because it’s soft, easy to remove, and has nourishing properties that can actually help GROW lashes! When it comes to celebrity make-up, I turn to no other than NVEY ECO for a high performance, certified organic beauty.”
Finally, An Artistry Brand That Cares
Emerging after six years of research, testing and access to the top pure organics experts, NVEY ECO is positioned at the cutting edge of the color cosmetics sector. The innovative creators of the 100% Australian-made, high performance Certified Organic Make-up and Skin Care lines seamlessly combine luxury and nature to create one of the most beautiful and natural make-up brands in the world. NVEY ECO utilizes exclusive bio-organic, animal-friendly formulas and methods to blend a harmony of carefully selected plant and mineral ingredients with natural botanical extracts and powerful antioxidants to create a pure, gentle and highly effective make-up solution.
“NVEY ECO takes 'green' cosmetics to the next level,” commented Rohan Widdison, CEO and founder. “Beauty is more than flawless color; it is an in-born philosophy of harmony through the interaction of nature and creativity. We produce true organic cosmetics that nourish, protect and energize the skin. NVEY ECO is natural skincare that cares about our customers, the planet, animals, and ecological sustainability.”
NVEY ECO now produces Australia's only 100% NATRUE and NSF Organic Certified, high performance skin care and make-up line. NATRUE, an international non-profit organization, provides a European certification which ensures that the product contains no synthetic fragrances and colors, petroleum-derived products, silicone oils and derivatives, or irradiation of end product and botanical ingredients. Widdison adds that no talc, paraben, propylene glycol, or GMOs are used in any NVEY ECO product.
The product line has also been certified as 100% organic in the U.S. by NSF International, an independent public health and safety organization founded in 1944. Manufacturers, regulators and consumers look to NSF to develop certifications that help protect food, water, consumer products and the environment.
NVEY ECO is bringing truly innovative, sustainable and wholesome beauty to the world with every formula. Their belief in upholding high beauty and quality standards without harming the environment, will be a challenge for others to reach.
Products in the NVEY ECO make-up line include: Erase Concealer, Mattifying Compact Powder, Volumizing Mascara, and a color-rich Crème Deluxe Flawless Finish Foundation. The company has also produced a range of cruelty-free, synthetic fiber Eco-Friendly Artistry Brushes. NVEY ECO skincare innovations include INTENSIF for organic anti-aging skin care; BLANC, a natural formula that inhibits melanin production and promotes a luminous radiance; and FORTE, a comprehensive line that complements the user’s specific skin care routine. NVEY ECO’s pure organic makeup artistry products are available at select Ulta stores, Ulta.com.