On Sep. 22 USA Today reports that nutritionists are now ganging up on the retro Halloween cereals put out, yet not ever advertised by General Mills each year. They claim that these festive cereals aren't any better than giving your kids candy, however, reading the nutrients on the box, many are disagreeing.
The popular monster cereals; Yummy Mummy, Franken Berry, Count Chocula, Boo Berry, and Fruit Brute sell for roughly $2.50 a box. Nutritionists complaints center around too much sugar, too many dyes, and not enough fiber. However, if you read the ingredients on the box, each serving includes eight grams of whole grain, only nine grams of sugar, and its fortified with calcium and vitamin D.
Only six years ago sugar weighed in on 15 grams per serving before General Mills lessened it. Yet, nutritionists still claim that the cereal is 1/3 sugar, and most of the flour is refined meaning it's pour quality. However, compared to other cereals, The Halloween monster cereals are comparable, if not a bit better than some.
While the monster line of cereals aren't advertised, it is often one of the season's biggest sales of the year. General Mills' data shows that consumption of these nostalgic monster cereals is 60% adults and not children. Besides a few small tweaks like lessening sugar, the cereal remains mostly unchanged. This year is also the first year in almost 20 years that Yummy Mummy and Fruit Brute have been put on shelves.
Overall, the nutritionists all believe that this is not the best cereal to be feeding your child. Their general rule is to never buy cereals that have a cartoon character on the box.