On Tuesday, the National Rifle Association (NRA) launched a preemptive, personal attack on President Obama, calling him an “elitist hypocrite” who, the group claims, is putting American children at risk.
In 35-second video posted online Tuesday night, the NRA criticizes Obama for accepting armed Secret Service protection for his daughters, Sasha and Malia, at their private Washington, D.C., school while questioning the placement of similar security at other schools.
"Are the president's kids more important than yours?" the ad asks. "Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their schools?"
In the wake of the massacre at Sandy Hook Elementary School in Newtown, Conn., the NRA proposed stationing an armed guard in every school in America to prevent school shootings, but the president has expressed his aversion to the proposal.
Fifty-five percent of Americans in the latest ABC News/Washington Post pollsay they support adding armed guards at schools across the country.
The video puts Biden, New York City Mayor Michael Bloomberg (I), Sen. Dianne Feinstein (D-Calif.) and Meet the Press host David Gregory on the "elitist/hypocrite" list as well.
The White House declined to address the accusations in the ad, but Mr. Obama's former press secretary and senior adviser, Robert Gibbs, minced no words in reaction, calling the ad "disgusting on many levels" on MSNBC.
"It's also just stupid," said Gibbs. "This reminds me of an ad that somebody made at about 2 o'clock in the morning after one too many drinks, and no one stopped it in the morning."
The ad is reportedly airing on the Sportsman Channel, and the NRA has not ruled out buying air time on other networks.