If you haven't heard yet, Wrigley has come out with a new gum:
The Alert Energy Caffeine Gum
Alert gum includes the caffeine of half a cup of coffee. In other words, you can now chew your coffee.
According to Wrigley's website, Wrigley's Alert Energy Caffeine Gum is set to hit the U.S. market in April 2013.
Consumers will be able to control how much caffeine they get. One piece contains the same amount of caffeine as half a cup of coffee which is about 40 milligrams of caffeine.
Wrigley is targeting consumers 25 and older who want a portable energy product.The gum will have a bitter, medicinal taste to deter children from consuming it.
Don't expect to get the same effect from chewing Alert gum as you would from chewing regular gum because you will be chewing it for a different reason.
The president of Wrigley says:
"The taste expectations are different for someone who wants to chew gum for energy than for someone who chews gum for flavor. If you come at this as a piece of gum that you chew for enjoyment it's not going to deliver on that. What we found from energy [drink] consumers is that they're used to this taste. It's symbolic of efficacy. Kids won't like the taste. We've taken great pains to make this different than traditional gum."
The gum will cost a little more than a regular pack of gum. An eight-piece pack of Alert will cost you $2.99. You can buy fruit or mint flavor.
Will you buy Wrigley's Alert Energy Caffeine Gum when it is in grocery stores next month?