Novotel Times Square, the North American flagship of the upscale hotel brand, recently hosted a grand opening party to celebrate its redesign. The amazing renovation was spearheaded by Stonehill & Taylor. The design firm reinvented the hotel lobby by filling it with futuristic elements such as light beams intertwining on the ceiling and photos of New Year’s rituals from around the world lining the walls. All 480 rooms in the Times Square property were also renovated.
The grand opening event featured a dynamic laser show and the crowd was really amazed with eclectic performances by aerialists. Guests also enjoyed assorted small bites and specialty cocktails as they enjoyed panoramic views of the city both through the hotel’s high paneled windows and its gorgeous outdoor terrace. The hotel is truly unique and quite a site with its incredible blend of modern, comfortable and futuristic components!