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Novo Coffee now offers weekly cuppings to Denverites

When you break the crust, aroma explodes in your face. Awesome! Right?
When you break the crust, aroma explodes in your face. Awesome! Right?
Megan Quicke

Comments

  • greg 4 years ago

    But coffee cupping is completely disconnected from the reality that coffee consumers experience. It's an industry practice that started primarily for detecting defects. It is far removed from some faux wine tasting wannabe.

  • Roaster 4 years ago

    I tend to agree, a coffee tasting, more than a "cupping" would be more informative to the consumer.

  • Megan 4 years ago

    Good point. And a prime example of how the terminology used in the specialty coffee industry can be misleading. Just think of the term "espresso" and what it actually is verse how the term is used.

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