Whether you are conducting your small business locally, online or a combination of the two, you can certainly appreciate access to low cost marketing ideas that reap larger ROI's. For a small business, getting the word out about new company offerings and what's being offered can be expensive. Novelty marketing has, and has always successfully, provided consumers more useful ways to identify with your brand. Everyone writes, clothes themselves and drinks morning coffee. If you're not utilizing potential customers' otherwise bland colored mugs, your not marketing. Here's why novelty marketing has remained hot all these years:
Online marketing is becoming exponentially perverted. Really, there's no better way to present such facts. Bulk email blasts, 'in your face' banner ads, popup windows and - of course - social media have given everyone somewhat level playing fields. Umpteen billions of potential consumers are mere packs of innocent bystanders to barrages of marketing pitches - many for products you really don't care about.
Shirts can always be made to look cool with logos. Pens will continually excrete ink, and get used to sign paychecks or reports. And those flashy bumper stickers? Still work. The timeless eminence of novelty marketing will always be the back pocket trump card for marketers that value consumers' continued patronage.
No, it doesn't mean businesses must hire 'cold readers'. Branding is more beneficial when campaigns are psychologically driven rather than visually presented. People want to feel identified with your product, and want some level of individual nurturing. Videos are shared with mass audiences; Tweets are literally visible by millions, if not billions. But that XL t-shirt you're wearing during laundry day, or special coffee cup - well, that's yours.
By giving someone an item, it really goes back to the early settlement period in America when Native Americans would give items as symbols of friendship. When a business gives you an interesting toy for your child, it's a gift - one that, for businesses, will keep on giving without any consumer knowledge that it's sole intention was to lure their friends, family or network of coworkers to purchase. If they don't? They'll have a shiny toy, I surmise.
Psychology. It's the clandestine comrade of novelty marketers that consumers will rarely understand, nor deeply concern themselves with. But it means huge ROAS for businesses. Novelty item sellers like Just Direct Promotions have nailed 'inexpensive' perfectly; nothing too psychological about low prices, eh?
It's a Homebody, Too
Undoubtedly, home based businesses have rapidly gained ground in recent years. This might, perhaps, be explained by the fact that they not only offer you the flexibility and freedom to set your own work terms, but leave you in control over your financial affairs as well. But how, Dave, does novelty marketing work for home businesses? It's called the element of availability.
While sitting at home, pecking away feverishly at your keyboard to get that writing job done at 10PM, what's your bored beau doing? Do your kids like hanging out with friends? Having more hands on deck that know you, trust you and love your work means that passing free coffee cups out to neighbors who, in turn, will request one for their bridge club partners is easily accomplished. Kids can wear your shirts accentuated with their own swagger, your mate can pass out barbeque flippers - the sky's the limit for home-based breadwinner.
"Stay Thirsty, My Friends"
Maybe Fernando Lamas, aka "The Most Interesting Man in the World", is onto something. If you are starting up a business, or if you are trying to generate fresh interest in one,you will need to have some ideas about how to market it to prospective clients and customers. Being able to reach the right people is vital if a business is to succeed, and businesses need to consider marketing and advertising very seriously. Yes, thinking outside the internet is included.
Branding is everything. We might all chant the mantra ‘it’s what’s inside that counts’, but consumer behavior shows that’s rarely the case when it comes to spending. And, if you’re a business, it’s worth spending time heeding this behavior. When consumers can readily identify your brand based off pens, T-shirts and other memorabilia, you're truly thirsty for success - and unveiling perhaps your greatest, most personable approach to brand marketing known.