Targeting a young, trend-savvy audience, hair care company Not Your Mother's has a simple philosophy: "Offer top-performing, salon quality products with an innovative approach at an affordable price." The line is recognized for its signature eye-catching graphics, quirky product names and playful descriptions.
Always aiming to make their customers smile, Not Your Mother’s has managed to win over fans from all age groups and demographics. Since the brand launched in 2010, Not Your Mother’s has gotten a phenomenal response from consumers, retailers, media, professional stylists and even celebrities who love the products.
Media including ABC News, USA Today, Seventeen, TeenVogue, US Weekly, Life & Style, New Beauty, Ladies’ Home Journal, Latina, J-14, Twist, Woman’s World, Prevention, First for Women, M magazine, Justine, Celebrity Hairstyles, and Good Day LA have featured the products.
Where to find Not Your Mother's
Since the introduction of the first collection of six essential hairstyling products, launched at a few hundred Walmart stores in 2010, the brand has expanded to now offer a range of 21 products available at more than 15,000 U.S. retail locations including CVS, Walmart, Walgreens, Target, ULTA and Urban Outfitters.
The brand is also offered at regional retailers such as Ricky’s NYC, Duane Reade, Supervalu, Harris Teeter, Jewel Osco, Shaws, Cub Foods, HEB, Shopko, Meijer, Raley’s, Savemart, Ahold USA, Navarrro’s Discount Pharmacies, Lowes Foods, Schnucks, Hi-School Pharmacy, Dierbergs and Acme Fresh Markets.
Not Your Mother's hair care products are also sold online at retailers’ websites as well as at drugstore.com, soap.com and salonsavings.com. The line is also available in Australia, Europe and Kuwait with additional international expansion planned.
Not Your Mother’s is a Tampa-based haircare company under Demert Brands, Inc. For more information visit the company's website.