On February 7, 2014, Norwegian Cruise Line (NCL) christened its newest cruise ship ‘Getaway’. As stated by the CEO of NCL, Kevin Sheehan, “This is the biggest ship ever to home port year-round out of Miami.”
Under an agreement between PortMiami and NCL, Miami will be the home port of the ‘Getaway’ for a minimum of three years, and NCL will also have its next new ship, scheduled for launch in 2015, sail out of Miami as its home port. PortMiami paid NCL $3 million for marketing costs.
The ‘Getaway’ has 18 decks which can accommodate 4,028 passengers in addition to a compliment of 1,595 crew members. It is a ship with a Miami / South Florida theme. Among the many features of the ship are the Flamingo Bar & Grill and Tropical Room featuring Latin dishes, the Ocean Blue restaurant specializing in Florida grouper, the Sunset Bar inspired by Key West, and murals depicting the lifeguard towers on South Beach.
The ‘Getaway’ is scheduled for 7 day cruises with ports of call including Philipsburg in St. Maarten, St. Thomas in the US Virgin Islands, Tortola in the British Virgin Islands, and Nassau, Bahamas.
Rolando Aedo, Chief Marketing Officer for the Greater Miami Convention & Visitors Bureau said, “The end result is a floating billboard of our great destination.”
In another connection to Miami, the hull of the ship has artwork designed by local artist David “LEBO” Le Batard. Well known in his own right, LEBO is also the brother of local resident, journalist and ESPN on-air personality, Dan Le Batard.
Local travel agent, Ralph Santisteban, said, “With Miami being such a hot tourist destination now, having a ship that will give you the Miami experience out of Miami is a plus. It’s basically a continuation of your experience of arriving here.”
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