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Nordstrom launches new charity collection, Treasure&Bond

Treasure&Bond Classic Fit Plaid Shirt, $68,
Nordstrom

Leave it Nordstrom to give-back in a very fabulous and fashionable way. Yesterday the specialty retail store announced their first-ever private label, Treasure&Bond.

Treasure&Bond is a charitable collection of classic wardrobe staples like washed denim, soft plaid shirts, tees and moto jackets with five percent of net profits going to nonprofits that help empower women and girls, like Girls Inc.Girls Inc., is an organization that inspires girls to be strong, smart and bold. It provides more than 138,000 girls across the U.S. and Canada with life-changing programs and experiences and give them the tools they need to boldly face challenges.

"Providing our customers the latest trends in fashion and giving back to the communities that support us are both long-standing commitments for us at Nordstrom," said Mark Tritton, president of Nordstrom Product Group. "Treasure&Bond is the perfect way for us to bring the two together for our customers—we're giving them an opportunity to look great while also helping support organizations that are really making a difference in our communities."

Treasure&Bond, which will be available in the TBD department at 86 stores around the country and on nordstrom.com. Each piece offers customers an updated, lived in and vintage feel at an affordable price. All denim is under $100.

"When we created Treasure&Bond and decided it would be a brand that gives back, we wanted to support organizations that would really mean something to the young women who will be the majority of our Treasure&Bond customers," said Tritton. "Partnering with nonprofits that empower girls and young women just seemed like such a natural fit and we're so glad to launch this line with a fantastic organization like Girls Inc."