If it is not bad enough that one of boxing’s best talents, super flyweight title holder Nonito Donaire fought in a snoozer of an HBO main event last month and looks to be headed to a fringe cable pay per view bout next, now the “Filipino Flash” could be featured on Google/YouTube pay per view in the near future.
In a Twitter conversation with The Boxing Truth Radio co-host John Chavez, Top Rank Promotion’s Media Manager Jason Tang said the following:
“The only thing Google will want to do is put the fight on youtube PPV, which we will likely be doing next year,” tweeted Tang when asked about the possibility of featuring Donaire on Google.
While exposure on the Internet is an excellent tool, especially for an exciting fighter like Donaire, placing him on an Internet pay per view would seem counter-productive.
As Chavez suggested in his own tweet, the leveraging of a strategically located live event with a hefty gate and free Internet exposure would be a winning combination for Donaire.
Unfortunately Tang, who has his hands deep into Top Rank’s social media projects, made it clear that the promotional firm which represents Donaire is not serious about pushing the envelopes for true Internet exposure.
Apparently, placing Donaire on fringe pay per view will be good, but short-sighted business for Top Rank, which seems to keep Donaire as a 28 year fighter on the brink of stardom, and not making him a true star.