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Non-profit spotlight: The Jason Kidd Foundation and Vogel Alcove

NBA World Champion and All-Star Jason Kidd started the Jason Kidd Foundation, a non-profit organization dedicated to improving education among youth by ensuring that students have the tools needed through mentoring, tutoring, and technology programs to succeed in life. One recent beneficiary was Vogel Alcove, a Dallas organization which provides free childcare so parents can actively seek employment and job training, thus breaking the cycle of homelessness.

Top left: Lisa Garza with fiancé Travis Selcer, Vogel Alcove Board Member Regina Bruce. Bottom Left: Porschla Coleman, Jason Kidd
Sabra Girard PR

It was a tour of the Vogel Alcove in March of 2011 that inspired Jason and his fiancé Porschla Coleman to become more involved. Time on the basketball court with the homeless children served by the Vogel Alcove helped convince Jason and Porschla, Jason Kidd Foundation Executive Director, to name the Vogel Alcove as a beneficiary of the First Annual Jason Kidd Foundation Celebrity Casino Night that was held in March 2011. This event brought a spotlight to the Vogel Alcove and attracted Dallas Mavericks players and coaches, Herschel Walker, Tony Dorsett, Vogel Alcove board members and donors and more. Following the event, the Vogel Alcove received a check in the amount of $10,000 from the Jason Kidd Foundation and a promise of future support.

In addition to Jason Kidd championing the Vogel Alcove, Lisa Garza from The Food Network's "The Next Food Network Star” supports the organization through her latest collection of vintage inspired aprons—Couture Caviar. The celebrity chef, restaurateur, TV personality and mother has graciously offered to design an exclusive mother/daughter apron to benefit the Vogel Alcove. Lisa is inspired to become a part of The Vogel Alcove's mission due to her own challenges throughout her youth. She believes that the past does not define your future and hopes her contribution will make a difference within the lives of homeless children and their families. Lisa and her latest Couture Caviar collection will launch at Neiman Marcus in late summer or early fall with exciting details to be announced.

About the Vogel Alcove: The mission of the Vogel Alcove is to provide the youngest children of homeless families with the foundation for success. It is our vision that every child in our community has a home, a self-sufficient family, and a pathway to success in school. The Vogel Alcove provides free childcare for homeless families, welcoming up to 115 homeless children each day, six weeks to five years old, from 17 local emergency and domestic violence shelters. The organization is a nationally recognized model agency that fosters healthy emotional growth for children and facilitates economic recovery for their families through programs such as counseling, crisis intervention and parenting education. For more information about the Vogel Alcove or how you can help, visit www.vogelalcove.orgor call 214-368-8686


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