Since being introduced back in 2010, Microsoft’s Windows Phone platform has been struggling to gain traction in the mobile marketplace, but one Nokia device is bucking that trend. A new report released by Microsoft on July 15 shows that the budget friendly Nokia Lumia 520 has registered over 12 million activation's since it was released in April 2013.
The Nokia Lumia 520 is considered a low-end Windows Phone device and is primarily used as a pay-as-you-go phone in North American markets, but around the world in emerging markets, the phone is seen as a good go to device on many carriers. While being low end, the Lumia 520 has pretty good specifications such as a dual core Snapdragon s4 processor, a 4-inch display and 512MB of RAM.
Microsoft’s chief operating officer, Kevin Turner gave a good idea of just how well the wallet friendly device has been doing during his keynote at the Worldwide Partner Conference. Turner revealed that the Lumia 520 is the best-selling smartphone in its price range worldwide, and it is expected to remain that way for the foreseeable future. Microsoft has been so impressed with the device that they are now selling it as a first party device thanks to the Redmond, WA based company purchasing Nokia earlier this year.
There have been some recent rumors that suggest that the Lumia 520 may well be getting a replacement device in the near future called the Lumia 530. The rumors are based off of a device that recently passed through the FCC that could well be a 520 replacement based off of its specifications. The new device uses the same 1430mAh battery as the Lumia 520, and according to the FCC listing will feature a Micro-SIM card slot, as well as a MicroSD card port.
There is no doubt that Microsoft has been working hard in regards to pushing Windows Phone to the next level, and while the platform may struggle in the U.S alongside the iPhone and Android devices, in other countries around the world Windows Phone is making major headway when it comes to becoming a big player in the mobile space. If Microsoft and the newly acquired Nokia design team keep on producing budget friendly devices like the Lumia 520, then the young platform may have a solid, stable future ahead of it.