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Nobu heading across the pond to open luxurious London hotel

A major player on the Las Vegas culinary scene, Nobu is spreading his culinary prowess around the world
A major player on the Las Vegas culinary scene, Nobu is spreading his culinary prowess around the world
Photo by Ethan Miller

The ever-expanding Nobu Hospitality announced today by press release the opening of its first European property, the Nobu Hotel Shoreditch in London. The 156-room hotel, which is currently being built, will open at 10-50 Willow Street in the Shoreditch area of London. A real treat is instore for Londoners and visitors to the city who will be able to savor exquisite food created by Chef Nobu Matsuhisa.

A rendering of the Nobu Shoreditch hotel
Photo supplied by Nobu Hospitality

The design of the hotel will fit in with the environment and combine Nobu’s signature east-meets-west philosophy. "The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia," explains Trevor Horwell, chief executive officer of Nobu Hospitality. "Our proven business algorithm for hotel owners is our tactical and competitive advantage, focusing our effort on maximizing return per square foot. We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners."

"The Nobu Hotel Shoreditch is a critical and valuable chapter in the ongoing evolutionary tale of London. For an area conceived through, and shaped by, contemporary culture and creativity, our architectural design is the obvious gesture," said Meir Abutbul. "The demonstration of beauty, drama and instinctive elegance has found a perfect home with the Nobu Hotel Shoreditch."

About Nobu Hospitality
Nobu Hospitality offers an elite selection of global luxury hospitality brands spanning five continents. In 2014, the Nobu Hotel Riyadh and the Nobu Hotel City of Dreams Manila will open followed by the Nobu Hotel Eden Roc Miami Beach, Nobu Hotel Chicago, Nobu Hotel Shoreditch in London amongst other global locations. For more information click on

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