Skip to main content
  1. News
  2. Business & Finance
  3. Industry

Noble marketing campaign leads to American Idol's 13th season

See also

Billboards and bus stop posters around Los Angeles showing the noble reasons why people sing led to an empathetic panel of judges kicking off American Idol's 13th season, sponsored by Ford and Coca-Cola.

Singing for empowerment, children, and other great reasons were "high road" messages to market the show and try to regain ratings lost to The Voice and other entertainment competitions.

Jennifer Lopez, Keith Urban, and Harry Connick, Jr., gave viewers a musical education, embraced those heading to Hollywood, and were gentle in letting others down easily.

American Idol kicked off in Boston and Austin, Texas.

Other cities on the tour are: Atlanta, Detroit, Omaha, Salt Lake City and San Francisco.

Coke has gone audio in its marketing campaign. Click on the logo via the American Idol website and visitors are taken to ahh.com complete with the Sounds of Ahh.

On a side note, Jennifer Lopez' foundation, The Lopez Family Foundation, is currently working with Children's Hospital Los Angeles on a telemedicine program that will help underserved communities around the world to be treated with state-of-the-art technology and by top doctors.

Advertisement

News

  • Mt. Everest avalanche
    Disaster strikes Mt. Everest as at least 12 people were killed in an avalanche
    Video
    Watch Video
  • Most Earthlike planet discovered
    The Kepler telescope has discovered the most Earthlike, possibly habitable planet yet
    Space News
  • Easter crosses create debate
    Easter crosses spark a debate of separation of church and state in Ohio
    Headlines
  • Chelsea Clinton is preggers
    Former first daughter Chelsea Clinton is pregnant with her first child
    Headlines
  • Stanley Cup playoffs
    The battle for Lord Stanley's Cup is on, don't miss a minute of playoff action
    Sports
  • Ukraine discussed amongst U.S., E.U., Russia
    The U.S., E.U. and Russia agree on ways to diffuse the tension in Ukraine
    Video
    Watch Video

Related Videos:

  • The rise of innovation
    <div class="video-info" data-id="518198138" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518198138&autoStart=true"></div>
  • Allentown's hockey-arena community development plan
    <div class="video-info" data-id="244069424" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=244069424&autoStart=true"></div>
  • Obama headed to Japan
    <div class="video-info" data-id="518164304" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518164304&autoStart=true"></div>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!