In an interview posted on Monday, Oliver Wolf, the senior vice president for international games at Warner Bros., believes there are no signs of fatigue for the popular LEGO video game franchise.
Speaking with Rachel Weber of Game Industry, Wolf discussed how the LEGO publisher has maintained the franchise’s success with so many titles released. “I think that it is a really interesting blend of IPs,” said Wolf. “At the core of it you've got LEGO and the sustained success of LEGO as a family franchise in so many parts of the world year after year. We've played with it as kids, as parents now, so there is that element behind it.” Wolf also attributed the success of the LEGO games to the humor developer TT Games brings to the series. He then concluded his thoughts on the LEGO games possibly wearing out its welcome.
What has been interesting is that we were always concerned about is there a ceiling to that? And the reality is that there's absolutely no fatigue at all and there is actually a demand for different experiences.
Ever since TT (formerly Traveller's Tales) was purchased by Warner Bros. in 2007, their game development has been dedicated heavily to the LEGO series. With 19 LEGO games released so far and two more on the way, like LEGO Marvel Super Heroes featured in the slideshow, there is a great risk of series reaching staleness. However, TT has freshened the LEGO games up a bit by introducing full voice acting in “LEGO Batman 2: DC Super Heroes,” and taking on the sandbox-style gameplay of “Grand Theft Auto” with “LEGO City Undercover.” An animated movie based on the LEGO property is also scheduled for 2014, which will surely cause a surge in sales for the games based off the building blocks.