Sony Worldwide Studios president Shuhei Yoshida confirmed the lack of a price drop in North America for the PS Vita during a roundtable interview with several gaming sites. He cited the mundane reason of economics as the reason that the handheld will stay at its current $249.99 and $299.99 price points.
The current exchange rates between the Japanese Yen and U.S. Dollar are not favorable to Japanese companies currently. This exchange rate was cited as a problem in a recent Nintendo earnings report as well.
The PS Vita price will be dropped from 24,980 yen to 19,980 yen on Feb. 28.
Sony touted greater interactivity between the PS Vita and the upcoming PS4 during the next-gen console's reveal on Wednesday. The console maker aims to make all games for the Playstation 4 playable on the handheld via remote play.