NMX returns to Las Vegas this year with their expo at the Rio Hotel and Casino which has attracted attendees from as far away as Australia and the Philippines.NMX , formerly known as BlogWorld and New Media Expo, was held in Los Angeles last year.
Rick Calvert, NMX Founder&CEO explained that he created this conference out of his necessity "I was looking to attend a conference that would provide this content and when I couldn't find it in the marketplace, I knew I had to be the make this happen. It was a great decision. This event keeps getting bigger every year and we learn from each event we do how to get even better and make improvements. Our Twitter hashtag for this event#NMX has been trending and we couldn't be happier."
NMX runs from Jan5-Jan7 this year and Rick announced that NMX will be return to Las Vegas next January and returning to this year's venue which is the Rio Hotel and Casino. Rick, who's the CEO and Dave, CMO were proud of their newest conference acquisition called the "Small Business Summit NYC which they acquired from Ramon Rey This conference helps small businesses to improve their use of technology.
Ramon Rey, the former owner of the Small Business Summit NYC, said," My idea for the Small Business Summit started in 2005 as an idea on a napkin at Starbucks. The first Summit was held in 2006 at the Roosevelt Hotel not far from Grand Central Station."
Ramon shared the few key elements he said you need to be successful in the conference business and they include," Sponsors, attendees, great content, and patience."
When asked why he would sell a conference that he created, launched, and grew Ramon said," It was a great experience and I realize that I've grown it as far as I could and I believe that Rick and Dave and their team will take this conference to the next level. I sold it to NMX, but I'm not out of the equation, I agreed to be part of this event. "
Ramon also said that to get sponsors for the event he had to find a company that would take a chance on the event and agree to come on board and his first big sponsor for the Small Business Summit was Intel/Intuit.
NMX Founder, Rick Calvert also explained the many benefits of expansion in the conference business and he candidly shared, "We live and work in this social media and technology space every day and yet we learn from each event that we do ."
In addition to these conferences, NMX acquired TBEX, a travel blogger's exchange event which started as a one-day event at the former organizer's home in Chicago and has grown to the upcoming international event which will have about 500 attendees in Dublin, Ireland later this year.
As a conference, NMX has a full-schedule of educational tracks, high-profile keynoters, Expo, networking opportunities, hand-on production facilities where attendees can podcast direct from the Expo floor, an industry awards honoring top podcasters, and entertainment.
A huge highlight of NMX is the live production and online streaming of a newest show to be produced by Studio Partner's Live Lab called "Inventing the Future. This will be the first episode of "Inventing the Future."
Greg Jones, SuitePartners Inc, Managing Partner, gave us the inside scoop about Live Lab's production," In the first episode of Inventing the Future Host Robert Tercek will be interviewing Gian Fulgoni, Chairman of Comscore; Chris Hardwick, and Kelly Dembski of Accenture. This show is all about "what's next after what's next with technology."
If you cannot be at NMX for the live show just go to www.LiveLab.IS/InventingtheFuture
As a conferenece, NMX is content-rich with educational tracks and supersessions cover topics from brand development, social media, digital and traditional marketing strategies, podcasting, webcasting, blog creation to monetization, online community building, and mobile media.
Every day NMX opens and also closes with Keynoters or a major event such as the live production and broadcasting of Inventing the Future .Sunday, Ford Company's Global Head of Social Media, Scott Monty, shared how Ford Company is engaging with consumers using social media. Monday's closing Keynoter, Leo LaPorte who's presentation was live and streamed live with the help of technology by UStream.
On Monday morning the opening session featured an interview of Guy Kawasaki. The session was called,"Going Ape with Guy" in honor of his latest self-published book called "APE."
During his interview, Guy spoke candidly and shared his opinions on book publishing , technology, and social media, and even business ethics. Guy shared the attendees of NMX and easy way to understand the most effective uses of some of the social media platforms
" Facebook is for connecting with people. It might be people you know from college, your friends or family, or even people you've slept with." .. then he laughed and continued,
" Twitter is best used for offering your perspective on things. LinkedIn is for pimping or being pimped." and Google+ is for passion. You share your passion on Google+."
When asked what he'd like to have possible in regards to social media Guy said," I'd like to have a tool that would allow me to schedule my Google+ posts in advance that's more efficient that what's available now.
When asked why he participates in social media, Guy told the NMX attendees," I use it to constantly provide great content and this has lead to huge a huge following on many different platforms including Twitter, Google+, and Facebook. I don't do it to have more friends. I have a wife and four kids and that keeps me busy. I do it as a means to the end. I hope that with my content I have earned the privilege to promote to my audience from time to time with my latest book for example, usually about once a year. I don't use my social media for continual promotion to sell things."
The example Guy then mentioned of those with large followings who continually promote to their audience was the Kardashians.
Guy finished his interview by saying that people are always asking him what will happen in the future and he said," There's no way to predict the future."
His book, APE, is dedicated to helping people to understand and navigate the self-publishing process.
Following Guy Kawasaki's interview, Dana White, President of the UFC shared his thoughts about social media and business in today's world with the attendees. Dana made it clear that although the UFC is currently a huge success and money-maker globally, it's humble beginning and development to its current level required about a $44 million infusion of capital plus time and incredible effort.
According to Dana White, "Nothing brings the world together like a great fight." He helped the NMX participants understand some of the practices of the UFC that are helping their success including being fan-accessible on social media, fan-friendly at live events , presenting daily video blogs with UFC updates,openess and willingness to embrace new technology and ways to engage with the fans.
If you are unable to attend this conference, missed this year's event and want to be there next year www.NMXlive.com
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