The Daily Mail reported earlier yesterday (Jan. 7,2014) that Nissan Motors and Amazon have collaborated to deliver three full size 2014 Nissan Versa Note's to three lucky owners who decide to opt for the special home delivery. Twitter and Reddit are already abuzz with this bold and unique move by Amazon's marketing team on this epic delivery.
The twitter and blogosphere picked up on a leaked image of a giant sized box being delivered to a home in Madison, Wisconsin. What tipped social media users to what was inside was Amazon's use of its iconic Amazon branded boxes as well as the box being car sized by the looks of things.
In addition, Amazon had famously campaigned with Nissan on Amazon's homepage the opportunity to buy a 2014 Nissan Versa simply by filling out a request form and going through a very informal interview process to see if the online buyers were serious or not.
The greater online world has picked up on two very interesting notes crediting Amazon's marketing genius.
First is the fact that humans are inherently interested in what's inside large unopened boxes. It sparks our natural curiosity and spurs us on as humans to find out what's inside.
Second is the fruition of the idea that someone can literally order a car off the internet and have it delivered to your door. You can order almost anything off Amazon, so why not the second biggest purchase in the average person's life (the first being a house)?
Hats off to Amazon for showing some creativity in this marketing promotion.
The only thing we want to know now is what the owners are going to do with such a large box?
Source: The Daily Mail