Skip to main content
  1. Tech
  2. Gadgets & Tech
  3. Tech Gear

Nintendo Wii U sales flop; third consecutive annual loss for the company

See also

Nintendo revealed on Friday that its Wii U sales have been far below estimates, pushing the company to a third consecutive annual loss, according to a report from Reuters.

Despite its $50 price cut last September, Nintendo has lowered its estimate of Wii U sales by March 31 by 70%, to 2.8 million units. In addition, the company cut its projection for 3DS sales from 18 million to 13.5 million units.

At a shareholder briefing on Friday, Nintendo president Satoru Iwata explained:

We failed to reach our target for hardware sales during the year-end, when revenues are the highest.

This comes at a time when Microsoft, with the Xbox, and Sony, with the Playstation, are dominating the home console market, while handheld gaming devices are going out of fashion in exchange for cheap mobile games.

With these drastic cuts in sales estimates, Nintendo also projects a net loss of 25 billion yen by March 31 of this year, whereas previously they have projected a 55 billion yen profit.

The Wii U was a novel remake of the original Wii, which Iwata was lauded for, with a screen mounted on the wireless controller that is supposed to allow the user to play games both on the TV and on the controller. However, from the start, the console had trouble selling.

Does Wii U's flop come as a surprise? Leave your thoughts in the comments section below.

Stay informed about the latest technology news by subscribing and following me at the top of the page.

Like this article? Don’t forget to share!


Don't Miss

  • Massive
    Ubisoft Massive exclusive: 'The Division', PS4 & Xbox One, Activision to Ubisoft & more
    Games Exclusive
  • iPhone
    Get your wallet ready: The next iPhone could cost $100 more than your last one
    Tech Buzz
  • Civ
    Need to catch up on 'Sid Meier's Civilization'? Here is everything you need to know
    Games Feature
  • Google Glass
    See how Google Glass is letting sick kids go to the zoo without leaving the hospital
    Tech News
  • Upcoming
    These are 2014's biggest PS4, Xbox One and Wii U games
    Games Feature
  • Google
    Google has filed for a patent to develop contact lenses capable of taking photos

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!