Today Nintendo announced that their console/tablet hybrid gaming system, the Wii U, will be reduced in suggested retail price by $50 starting September 20th. This will make the house of Mario and Zelda’s newest console to drop from to $349.99 to $299.99, just over nine months after the system’s U.S. debut.
While it’s not unusual for a price reduction so close to the holidays, this is the second consecutive Nintendo gaming system to see a price cut less than a year after its initial release.
Back in 2011 Nintendo slashed the price of the 3DS from $249 to $169, just five months after its release in the United States. This, following the Nintendo Wii, which didn’t see a price reduction until close to three years after launch.
The Wii U is an entirely new concept in gaming for the home console market, as was the original Nintendo Wii. However when the Wii released in 2006 the economy was much stronger and the console game business was booming. In 2013 the video game market is stretched thin with more platforms than ever before, making consumers hesitant to shell out several hundred dollars to try something as experimentally daring as the Wii U.
"Nintendo has one of the strongest and most diverse video game lineups in our history," said Reggie Fils-Aime, Nintendo of America's president and COO. "Today we're making those unique Nintendo experiences more accessible and affordable. However you play and whatever you play, Nintendo has you covered."
Nintendo hopes this new price, along with some of their upcoming Wii U exclusives such as The Legend of Zelda: The Wind Waker HD, Pikmin 3, New Super Luigi U, Super Mario 3D World, Donkey Kong Country: Tropical Freeze, and the highly anticipated, long overdue re-release of Earthbound, will convince gamers to open their minds, hearts, and wallets.
The original press release of this announcement can be found here.