In the past few years, Japan only series video games have been making it to the shores of other continents. With series such as Shin Megami Tensei and Fire Emblem becoming more popular overseas, Nintendo has said that it is willing to help Japanese developers bring their games to western markets.
According to Nintendo president Satoru Iwata during the third quarter financial results briefing via Siliconera, he stated:
“We plan to intensively and actively sell approximately 10 key titles on our own in order to change the Nintendo 3DS system from a handheld device just to play the Mario series to the one to enjoy a variety of games. Naturally, we will keep the momentum of already-released titles with much sales potential by, for example, having them digitally distributed.”
Thoughts: Nintendo is showing a willingness to correct a problem with the 3DS. This problem is not enough third party games that will bring in a larger variety of customers. It is also a win-win situation for Nintendo because it adds more games to its handheld and also establishes working relationships with developers who can provide third party games to Nintendo for an extended period of time if the games are successful. If Nintendo can bring this same willingness to bring third party games to the Wii U, then it may bring in the same variety of consumers that it hopes to bring in with the 3DS.