“There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don’t know what this is,” said Nintendo UK marketing director Shelly Pearce.
For now, the video gaming giant is banking off the popularity of the Wii to market the Wii U to consumers in the United Kingdom.
“Our monthly tracking shows that Wii remains the No. 1 console for brand awareness. This offers us a massive opportunity to convert Wii owners to Wii U,” Pearce said.
Nintendo has contracted with Tesco –– essentially the British Walmart –– to have in-store space and displays along with sending 300,000 five-page leaflets to Tesco customers who bought a Wii.
The media blitz will also include television ads for Nintendo’s major franchises –– Mario, Donkey Kong, Zelda, etc. –– that will run until Christmas, along with advertorials, online ads, and a promotional tour aimed at reaching 115,500 consumers.
And there’s a money-off voucher for games too.