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Nintendo reveals four-pronged approach to E3 2014

With this year's Electronic Entertainment Expo fast approaching, Nintendo has officially revealed their plans for the annual game industry trade show. Their initiative, collectively called "Play Nintendo," has four major components to it that the gaming giant will be rolling out during the show (aside from their standard booth display in E3's West Hall).

Nintendo's E3 plans this year consist of four major initiatives.

Nintendo Digital Event

Fans might recall that for last year's E3, Nintendo eschewed a traditional press conference in favor of hosting a special E3 edition of their occasional Nintendo Direct video presentations, which they streamed directly to fans via their website and YouTube channel. Apparently this approach worked out well for them last year, because they are taking a similar approach this year -- with a slight name change. The "Nintendo Digital Event" will air at 9am Pacific Standard Time on Tuesday, June 10th and is, according to the company, a "new" kind of video presentation that will reveal and detail Nintendo's upcoming games and plans for the rest of the year and beyond. Regardless of its name, though, this presentation is undoubtedly one Nintendo fans won't want to miss.

Nintendo Treehouse: Live @ E3

Nintendo's Product Development Department, known informally as the Treehouse, will be streaming footage and demos of the games at Nintendo's booth on the E3 show floor. These demos will be live and unscripted, and will be broadcast for fans throughout all three days of the show.

Super Smash Bros. Invitational

To celebrate the forthcoming release of Super Smash Bros. for Wii U and Super Smash Bros. for Nintendo 3DS, Nintendo will be inviting 16 "highly-skilled" Smash players to participate in a live Super Smash Bros. for Wii U tournament the company is holding at the Nokia Theatre L.A. Live. Thousands of Smash fans will be able to watch the event live at the venue, and Nintendo will be streaming the event online for the many more fans who are not able to make it to the event in person. According to Nintendo, additional key information about the event -- including the identities of the invited players, the announcers, and how fans can attend the event and watch it online -- will be made available shortly.

Super Smash Bros. Smash-Fest @ Best Buy

Why should E3 attendees have all the fun? Last year, Nintendo brought demos of then-upcoming Wii U games, such as Zelda: The Wind Waker HD, Pikmin 3, and Super Mario 3D World, to Best Buy stores around the United States during E3 so fans who don't work in the industry could get some hands-on time with the games as well. This year, fans will be able to sample Super Smash Bros. for Wii U for themselves at Best Buy stores for the duration of the show. Additional details, such as exactly which stores will be participating in this event, will be coming at a later date.

With all this in the works, there's definitely a lot for Nintendo fans to look forward to during E3 next month, and it's comforting to see the typically guarded company take such an uncharacteristically open, forward-thinking approach toward fans during this year's show. In the meantime, Nintendo has partnered with long-time video game comedians Mega64 to create a video detailing the above announcements, which you can check out right here in this article.

E3 2014 will take place from Tuesday, June 10th to Thursday, June 12th at the Los Angeles Convention Center.

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