Back when the annual Electronic Entertainment Expo (E3) first opened its doors in 1995, gamers had to wait until the latest news and previews coming out of the show were printed in their favorite gaming magazine. After all, E3 was, and still is, only open to industry pros and press.
As E3 evolved, so did news outlets and platforms, and in the early 2000s websites were posting news as quickly as they could get back to their hotels and type it. Eventually this led to live blogging, tweeting, live video streams of press conferences, as well as broadcasts directly from the show floor. The more access fans received, the more they craved.
While the industry giants continue to live stream their press conferences, in recent years the ways to gain direct information directly from the show has been a bit more muddled. Now first parties and publishers have to juggle not only professional press, but homebrew bloggers and journalists, some of whose credentials consist of YouTube videos shot with an iPhone. Basically, the news coming out of E3 has become overwhelmingly amateurish, muddled, and fractured.
Well Nintendo plans to take direct control, and instead of leaving it up to the blogosphere, their going to live stream all things Nintendo directly from E3 to their online fans. Along with this, Nintendo has announced some brand new live events and experiments as part of the steaming smorgasbord to be broadcasted on e3.nintendo.com
Nintendo Digital Event
Nintendo ditched the formal press conference in 2013, instead delivering a video experience that was directly shared with press and to online Nintendo fans alike. Nintendo is now planning on expanding the concept with, “a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond.”
The Nintendo Digital Event will be streamed on Tuesday, June 10 at 9 a.m. PST
Super Smash Bros. Invitational Tournament
In the tradition of their past gaming tournaments, Nintendo will be live streaming a Super Smash Bros. Invitational Tournament from the NOKIA Theatre L.A., where 16 gamers will battle it out to become the first Super Smash Bros. for Wii U champion.
If you’ve ever wondered what it’s like to get live demos directly from Nintendo’s E3 booth? Well, it’s kind of like standing in line for a really, really long time, because so many people at the Expo want to see the booth too.
Luckily in 2014 Nintendo will be live streaming demos of their upcoming titles with team members from Nintendo of America’s product development department, “Treehouse.”
Nintendo promises more information and special guest announcements in the coming weeks as we approach E3 2014 running June 10-12.