With the Nintendo 2DS release on October 12, the handheld gaming public got its first official and up close look at the scaled down model of the Nintendo 3DS. Today, Nintendo officially launched a full scale ad campaign, a promotional video hitting YouTube for the first time.
The announcer in the video claims that "The 2DS is the new way to play DS games and the best new 3DS games" in 2D." The advertisement shows off games like Mario Kart 7, Animal Crossing: New Leaf, and the also just released Pokemon X & Y.
The Nintendo 2DS also has a scaled down price tag of just $129 per unit, which the company hopes will lead to higher adoption rates. As the ad demonstrates, the device comes in either blue or orange.
The major design change from this gadget and its predecessor is that the 2DS doesn't have the foldable clamshell design. Instead Nintendo has decided to go back to a design that harkens to the 1990's. That doesn't seem to have harmed its aesthetic value as critics say that it might actually sit in your hand better with this design.
Check out the video attached to see how Nintendo is going about selling their latest handheld.