When done right, a good Louisiana crawfish boil can be nothing short of stylish, and that was exactly the case unveiled on August 13, 2014, when it came to Nike's newest skateboard shoe. The kicks are the product of local board shop Rukus, which has locations in Baton Rouge, Lafayette and Mandeville.
Hunter Hulin, who works in the Baton Rouge location and designed the shoes, said he began designing them after he heard about Nike's "Support Your Local" program, which promotes the work of locally-based skateboard shops.
"They don't really say, 'here are some templates.' They make you want it. You have to approach them, say 'I think I have good ideas,'" Hulin said. His fun-fueled expression session resulted in a familiar pattern of the crawfish boil box. He shared his work with Nike and now fans of the shop, the Louisiana Boil, and the crawfish can rejoice. This call did not go unheard. Fast forward to the here and now and behold, the Nike SB Dunk Low Crawfish for the summer of ’14.
Hulin worked with Rukus' local Nike representative on the designs, which are inspired by a good 'ole Louisiana crawfish boil. Bands of red are speckled with maroon -- reminiscent of an actual boiled crawfish-- and yellow swatches on the heels evoke the hints of corn in a tasty boil. Newsprint peeks out from behind the signature Nike swoosh, to illicit the same newsprint seen on a box of the popular Zatarain's crawfish boil.
"The main thing was to make it a story, not just make it a shoe. You can throw colors on a shoe and make it look awesome, but I wanted it to mean something for our shop and for the state," he said.
Officially, the shoes go by the name Rukus Board Shop x Nike SB Dunk Low Crawfish and they'll go into national release on Aug. 16, according to The Advertiser. The shoe will be available at Rukus on Jefferson Street and stores across the country that carry Nike skateboarding gear. The shoes will retail for $105. Rukus says they'll also have shirts and other apparel to mark the occasion.