In anticipation of Kobe Bryant's return to the NBA, Nike debuted a new commercial on Sunday night narrated by rapper and Los Angeles native Ice Cube. The spot focuses on the moment when Bryant suffered an Achilles injury against the Golden State Warriors this past April and his courageous effort to make both free throws before he had to make his way back to the locker room.
Bryant's rehab efforts since then has become the stuff of legend, as the future Hall of Fame guard worked tirelessly to get back on the court as soon as possible to help his Los Angeles Lakers get back in the playoff chase in a tough Western Conference. The determination of the Bryant is crystallized by the words used by Ice Cube in the commercial; everybody knows Bryant has nothing left to prove to anybody when it comes to basketball, but that isn't in the nature of the Black Mamba.
Here is the transcript from the commercial:
If he never got up, he'd still be called a hero.
And if he hadn't stepped back on to the court, he'd still be a Hall of Famer.
And if he didn't hit those free throws, he would still go down in basketball history.
And if he never came back to the game, he'd be a living legend.
But he wouldn't be Kobe Bryant.
As part of Bryant's return, Nike also revealed his brand new signature shoe, the Nike Kobe 9 Elite and a Prelude Pack that takes a look back at his entire signature shoe line this past week. Check out the entire Nike Kobe Prelude Pack here.