Nike has launched a new microsite on Monday that gives fans an intimate look at the development of LeBron James and his signature shoes with the brand. The site is dedicated to showing people how the shoe has evolved in the ten years LeBron James and Nike have worked together in making the cutting edge in basketball performance gear while also maintaining the look and edge that sneakerheads clamor for on the street.
The site was a collaborative project put together by Nike Sportswear, creative studio Doubleday & Cartwright out in New York and artist Naturel, who contributed many of the colorful vector visuals that fans will see on the microsite.
Along with being a showcase for LeBron's signature shoes, starting with the legendary Nike Air Zoom Generation leading up to the recently released Nike LeBron 11, the site also dives into the statistics that have defined James' career and how he is simply in a class of few in today's NBA. It is one thing to talk about how good James has been for such a long time but to see them presented in such an elegant way is something that is definitely worth checking out for any LeBron or basketball fan.
Source: Nike, Inc.