The general perception of the Playstation 3 and Xbox 360 is that Sony focuses on games for its console while Microsoft focuses on making its console a gateway for movies, TV shows and other media. A new Nielsen study released Thursday suggests that owners of the two consoles actually do the opposite.
Nielsen surveyed more than 2,500 consumers in 2012 and found that PS3 owners spent 54 percent of their time performing non-gaming activities like streaming videos through Netflix or watching movies via Blu-ray or DVD. Meanwhile, 46 percent of that time was spent playing games.
Interestingly, the PS3 numbers represent a drop in the overall game playing usage for console. Owners of Sony's console spent 54 percent of their time playing games in 2011.
By contrast, Xbox 360 owners spend 66 percent of their time playing games either online or offline in 2012 and only 34 percent of their time with non-gaming entertainment. The difference in game play time from 2011 to 2012 is a negligible one percent drop.
These statistics on how consumers are using their consoles are notable as we head into the release of next-generation PS4 and Xbox 720 console race. Sony spent the majority of its PS4 reveal on games and sharing while Microsoft is expected to put a larger emphasis on making its next-gen console a media hub. There are even rumors that it will come with a built-in TV tuner.